At the same time, print media continued its steady decline, falling to 24 percent of ad expenditures in 2012, according to “This Year, Next Year: Interaction 2013,” a report by media investment management company GroupM. When digital advertising first was tracked consistently, in 1995, print made up 48 percent of the total.
The $99 billion in online advertising in 2012 was a 16.2 percent increase from 2011 and is now 19.5 percent of all advertising worldwide.
GroupM projects online advertising spending will grow to $113.5 billion this year, including $39.7 billion in the United States. That represents 25.4 percent of all advertising in the United States.
Learn more about Synergyst Research at its website.